About me
An analytical mind. A creative eye. A human-centred approach.
I’m Irina Ricciardi, Image Strategist.
I help executives, managers, entrepreneurs and public-facing professionals build an image that expresses their identity, makes their expertise more visible and supports their professional direction.
My work begins with a simple understanding: personal image is a form of non-verbal communication.
The colours, shapes, textures and details we wear contribute to how we are perceived. I help you understand this visual language—and use it intentionally.
What does an Image Strategist do?
My approach builds on the foundations of image consulting—personal colour analysis, proportions, styling and wardrobe planning—and connects them with the psychology of perception, insights from neuroscience and visual personal branding.
Together, we explore three questions:
Who are you?
What do you want to communicate?
In which contexts does your image need to work?
Your answers guide a personalised strategy, translated into practical decisions about your appearance.
My background, my perspective
Originally from Bucharest and based in Italy, I work across Milan, Lake Como and the Romanian market.
I trained with schools in Milan (Istituto Europeo di Design, Nuova Accademia di Belle Arti, Italian Image Institute) and Rome (Accademia Consulenza di Immagine).
My education brings together several complementary fields:
-
Image consulting and fashion styling: personal colour analysis, shapes, proportions and the development of an individual style.
-
Etiquette: understanding the expectations of different social and professional settings.
-
Cool hunting and visual merchandising: exploring trends and how visual elements work together to communicate a message.
-
Personal branding: connecting professional identity with a coherent, recognisable presence.
-
Aesthetic psychology: exploring the relationship between aesthetic choices, personal expression and perception.
-
Neuroscience and positive psychology of fashion.
-
NLP — Neuro-Linguistic Programming
-
PCM — Process Communication Model: additional perspectives on communication and interpersonal differences.
Continuous learning is part of my practice: I bring curiosity to the research and discernment to its practical application.
Working between Italy and Romania also reminds me that visual communication depends on culture and context. Every strategy begins with understanding both you and your professional environment.
